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🌍 Nigeria x Tunisia's production collab, 'Made In Ethiopia' heads to Paris

Here's your African fashion news & careers cheat sheet for 13 February 2025

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Hi Operator,

Nigeria & Ethiopia lead today’s headlines, and the topics on the table are borrowing trade strategies from similar markets, investing in infrastructure, and expanding participation in global trade. Elsewhere, we’ve got designer and fast fashion news from India. I haven’t properly set up alerts for South America, but I’ll try to include headlines from Brazil in the next round up.

Knowing what’s happening in Europe & the US matters, but SO much of the coverage we are used to keeping tabs on focuses on rules of engagement that mostly apply to them and don’t quite fit our market reality. As my own lens (and the world’s) shifts further and further away from eurocentricity, I want to start bringing other markets into sharper focus in the Elsewhere section.

At first I simply assumed I needed to select the headlines I thought people would want to read based on what we’ve paid attention to before, but you know what they say about assumptions… I want The Fashion Operator to become the most useful thing you read every week, and this is my latest change in service of that goal. Africa’s fashion hub countries have a lot more in common with economies like Brazil & India, and there’s a LOT to learn from them.

As always, I’m very interested in what you think about this — hit reply and let me know?

With thanks,
Modupe Oloruntoba

PS: By now South African readers have heard all about AYANA — except you haven’t. No need to watch & wait for answers to the big questions, because I’ve got a deep dive coming next week with Sheri-Lee Carver-Brown, the woman leading AYANA’s team at Pepkor Specialty. I know you know someone who wants to read that story, so please share TFO with them so they can subscribe ahead of release next week :)

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Elsewhere

That’s all for today — thoughts?

With thanks,
Modupe

Writer | Speaker | Consultant

Fashion, beauty & creative industries in Africa

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